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NOW Fresh Cat Food

NOW Fresh Cat Food

It could only be fresher if you made it yourself!

It’s no surprise that cats love the freshness of NOW. It’s so fresh, it’s like eating off the kitchen counter (down, girl). NOW Fresh for cats is packed full of nutritious ingredients like 100% market-fresh meat or fish. 100% fresh omega 3 & 6 oils from coconuts and canola.

Zero grains, zero rendered meats, zero by-product meals, or artificial preservatives.

NOW Fresh is available in three varieties with added benefits to suit your cat’s needs.

 Kitten

  • Balanced proteins and fats to support growth
  • DHA / EPA to support your kitten’s brain development
  • Pre + Probiotics to support digestion
  • Added Taurine to support vision and heart function
  • Omega oils to promote skin and coat health
  • Antioxidants to support increased immunity

Adult Cat

  • Balanced proteins and fats to promote an active lifestyle
  • Omega oils to promote skin and coat health
  • Pre + Probiotics to support healthy digestion
  • Added Taurine to support vision and heart function
  • Antioxidants to support increased immunity

Senior Cat

  • Balanced proteins and fats to help manage weight
  • Omega oils to promote skin and coat health
  • Pre + Probiotics to support digestion
  • Added Taurine to support vision and heart function
  • Antioxidants to support increased immunity
  • Suitable for senior cats and/or to help any cat with weight management

Here's a quick guide to help you when choosing a cat food, there are a number of factors to consider. First, evaluate your cats’ health, age and breed and whether he has an active lifestyle or is a couch potato.

With so many options in the cat food aisle, it can seem like a daunting task to choose the diet that is right for your cat.

Think about your cat’s health

Next, assess your cat’s health status. Does your cat have any signs of poor health such as a dull coat, upset tummy, joint discomfort, ear infections or persistent scratching? Is your cat at a healthy body weight? If any of these are a concern then it may be time to consider switching foods. Many health issues can be supported by a change in diet.

Consider the quality

The quality and safety of the food you select is of utmost importance. Select a brand that sets extremely high quality and safety standards for their food and all of their partners. A manufacturing facility that undergoes inspection by government officials and third party auditors means that it meets very high standards of sanitation, cleanliness and good manufacturing practices.

Look at the ingredients

When it comes to ingredients, select foods that have their ingredients sourced from trusted partners as close to the manufacturing facility as possible. This ensures freshness and reduces the environmental impact from transportation. Whole food ingredients, like fresh meats, fruits, and vegetables, provide the essential nutrients, antioxidants and plant-based nutrients to support optimal health. Look for foods which are naturally preserved. It is also important to select a food that has detailed nutrient information readily available.

The amount of food your cat needs will vary depending on breed, activity level, age and climate. Use the feeding chart as a guide on the back of the bag, adjusting the quantity fed to achieve your cat’s ideal weight. We suggest feeding twice a day, kittens more often. Provide fresh, clean water at all times. Love, attention, playtime and chin scratches should be given freely, as often as possible.

Pop along to Scampers for a free sample of the new NOW Fresh for your cats or kittens.

Scampers Natural Pet Store is open seven days a week and easy to find on the A142 Soham by-pass between Ely and Newmarket.  

Scampers, Your Pet’s Natural Choice