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Royal Canin Pug

Royal Canin Pug

Royal Canin launch a new breed specific for the Pug.

The Pug is one of the world’s most historic breeds, originating from China, and used to be a favourite at the royal Courts of Europe before the Spaniel ousted it for a time. Today, the Pug has been ‘rediscovered’, as more and more owners recognise the breed’s happy, affectionate and totally loyal character, as well as his sense of fun. Royal Canin Pug 25 is specially designed for the breed’s brachycephalic face, which means he finds it very difficult to pick up a flat kibble.

Instead, a cloverleaf shaped kibble is easy to pick up, with a texture which makes the dog want to crunch, providing mechanical brushing for the teeth and helping to slow down the build up of dental plaque. In addition, calcium chelators trap the salivary calcium and help reduce the formation of tartar.

The shortness of the Pug’s muzzle and fineness of coat clearly shows off the folds around his face, but this area can retain humidity and therefore encourage irritation. Pug 25 contains a patented complex of four B vitamins and an amino acid to help support the barrier function of the skin, together with omega 3 fatty acids, EPA-DHA from fish oil and vitamin A.

Regular, gentle exercise and avoiding strong heat and intense effort are important for the Pug – maintaining muscle tone is essential, but the shortness of his nasal passages makes him prone to breathlessness. Pug 25 is based on ultradigestible (over 90%) proteins and a combination of fibres to help stimulate digestive transit and protect intestinal flora. Like all small dogs, the Pug has a long life expectancy, hence the inclusion of antioxidants such as vitamins E and C, taurine, and plant extracts luteine and grape polyphenols for their role against free radicals.

Special brachycephalic morphology
With its broad head and very short muzzle the pug is said to be 'brachycephalic'. The size, shape and texture of our Pug kibbles make them easier to grip and encourage the dog to chew.

Healthy Skin
Helps support the skin's role as a barrier and helps maintain healthy skin.

Muscle tone and ideal weight
Helps maintain the pug's muscle tone and preserve a healthy weight.

Vitality programme
Helps maintain vitality in older pugs thanks to a combination of polyphenols (grape and green tea) and vitamins E & C.

You can find the new Royal Canin Breed Specific, Pug, in store at Scampers, we are on the A142 Soham By Pass in the heart of Cambridgeshire, between Ely and Newmarket.

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