Pro Plan Senior
NEW Pro Plan Senior – A major breakthrough in senior nutrition.
• Anti Age – Proven to enhance alertness and mental sharpness.
• Acti Mobility – Helps your dog stay active longer.
• Pro Immune – Enhanced levels of antioxidants to help fight the challenges of ageing.
Did you know that 29% of dogs in the UK are senior? 80% of pet owners agree that the nutritional needs of their pets change over their lifetime, but few of us actually feed the correct diet.
Just like us, dogs are living longer thanks to significant improvement in nutrition, medical care and overall lifestyle.
As we get older, our mental functions decline and our thinking and reactions times slow. The same is true for dogs; their mental alertness is directly linked to their eagerness to play and live life to the full.
Most dogs aged 7 are still very fit and active and showing few external signs of ageing. However, internal changes ARE starting to occur. Veterinary experts and nutritionists consider that most dogs are entering the senior years from 7 years old.
Physical Changes Associated with Ageing.
Behavioural changes: memory loss, less interactive, reduced attention span, reduced activity level
Skin and coat: less shiny, thinner coat, slightly greying muzzle
Digestion: a reduced ability to digest and absorb nutrients
Body condition: potential weight gain
Mobility: stiffness in joints (especially after exercise), less able to turn, jump and run
Immune system: less efficient natural defences
The brain is an extremely active and hungry organ requiring large amounts of energy. Brain cells need a constant supply of glucose in order to function effectively. At approximately 7 years of age, the dogs brain cells start to lose their ability to use glucose as an energy source, which ultimately affects the brains function. The initial changes will be subtle and may not be noticeable at this age, but as the dog becomes older the brain gradually becomes slower and less alert.
Pro Plan Senior Original 7+ is the first physiological diet to contain Anti Age – a nutrient blend PROVEN to improve cognitive function and mental alertness in senior dogs. Pro Plan Senior Original 7+ with Anti Age is a unique formula PROVEN to delay the onset of brain ageing and enhance alertness and mental sharpness. Anti Age is a blend of nutrients consisting of Medium Chain Triglycerides (MCT’s) dietary fats found in natural sources which provide an alternative energy source for the dog’s ageing brain.
Pro Plan Senior Original 7+ has been trialled for over two years and a visible difference was seen.
A greater interest in; playtime, family activities and walks
Improved trainability; the dog learns new tasks quickly
Improved complex learning ability; the dog is able to learn complex tasks quickly and easily
Improved brain function; the dog is brighter and more alert
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